manufacturer's brand

manufacturer's brand
марк., пат. фабричная марка, (торговая) марка [фирменный знак, бренд\] производителя (фирменное имя, которое принадлежит производителю определенного товара и всегда используется при продаже его товара, а не изменяется в зависимости от распространителя)

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"брэнд" производителя: фирменное имя, которое принадлежит производителю определенного товара; = name brand.
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фирменный знак производителя

Англо-русский экономический словарь.

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Смотреть что такое "manufacturer's brand" в других словарях:

  • manufacturer's brand — UK US noun [C] ► MARKETING, COMMERCE the name of a manufacturer on a product, used to advertise and sell the product: »It is estimated that 85% of all sporting goods are sold under a manufacturer s brand …   Financial and business terms

  • manufacturer’s brand — /mænjυˌfæktʃərəz brænd/ noun a brand which belongs to the manufacturer and has the same name …   Marketing dictionary in english

  • brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… …   Financial and business terms

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand — Brand, n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. [root]32. See {Burn}, v. t., and cf. {Brandish}.] 1. A burning piece of… …   The Collaborative International Dictionary of English

  • Brand blunder — refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.There… …   Wikipedia

  • brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

  • brand name — brand names N COUNT The brand name of a product is the name the manufacturer gives it and under which it is sold. Drugs can be sold under different brand names throughout the EC... When it comes to soft drinks Coca Cola is the biggest selling… …   English dictionary

  • brand-new — • brand new • bran new adj As new or fresh as when just made and sold by the manufacturer; showing no use or wear. He had taken a brand new car from the dealer s floor and wrecked it. In Uncle Tom s trunk, we found a wedding ring, still in its… …   Словарь американских идиом

  • brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( …   Useful english dictionary

  • brand extension — Using a successful brand name to launch a new or modified product in a separate category. A successful brand helps a company enter new product categories more easily. For example, a car manufacturer may use a brand name to launch a lawn mower.… …   Big dictionary of business and management

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